I am an Assistant Professor of Marketing in the Leavey School of Business at Santa Clara University. My research interests lie in 1) modeling the implications of marketing interventions, particularly in the digital space, such as promotions of digital content and online advertising, and 2) developing prescriptive insights for optimizing and customizing them. I use a wide range of statistical and econometric methods including Bayesian nonparametics and Natural Language Processing. My teaching interests include principles of marketing, pricing strategy, digital marketing, and marketing research & analytics.

Prior to joining Leavey, I obtained PhD in Business Administration (Quantitative Marketing) from the Stephen M. Ross School of Business, University of Michigan, MS in Statistics from The University of Chicago, and a BBA, BA in Economics, and BS in Statistics from Seoul National University.

To access the most recent version of my CV, please click here.