• Principles of Marketing

• Pricing Strategy

• Digital Marketing

• Marketing Research & Analytics

• Customer Relationship Management (CRM)

• Bayesian Models in Marketing

Instructor

• Principles of Marketing (Undergraduate), Winter 2024, Spring 2024, and Fall 2024

  • Course Evaluation (number of respondents in parentheses): 

    • Winter 2024: 4.6/5.0 (14), 4.7/5.0 (17)

    • Spring 2024: 4.7/5.0 (15), 4.5/5.0 (15)

    • Fall 2024: 4.6/5.0 (20), 4.6/5.0 (18), 4.7/5.0 (19)

  • Selected student comments:

    • “Jangwon is an amazing professor! (...) His class and lectures are engaging, he prompts group discussion, and he has plenty of extra practice problems along with solutions for difficult material that students may want extra practice with. He goes above and beyond creating a great learning environment!”

    • “Amazing class. Professor Choi made it really interesting and easy, but easy because he explains everything so clearly. I feel like I’ve learned a lot about marketing with a minimal amount of outside work, which to me proves how good he is at teaching. I would recommend him to any of my friends.”

    • “I thought that Professor Choi did a great job leading this class! I felt challenged by the material but not overwhelmed because of how much in-class prep we did. I always felt like I could go to my professor with any questions he had, and he was accessible..”

• Marketing Management (Undergraduate), Spring 2020

  • Instructor Evaluation: 4.8/5.0 (Response rate: 31/39)

  • Recipient of Dykstra Fellowship for Teaching Excellence

  • Remote due to COVID-19

Teaching Assistant & Grader

• Marketing Strategy for the Digital Age (MBA) with Puneet Manchanda, Winter 2021/22/23

• Marketing Management (MBA) with Puneet Manchanda, Winter 2021, Spring/Summer 2022

• Customer Analytics (BBA & MBA) with Eric Schwartz, Winter 2022

• Marketing Engineering (MBA) with Fred Feinberg, Winter 2021

• Competing on Value (Executive MBA) with Puneet Manchanda, Fall 2020/21

• Marketing Management (Online MBA) with S. Sriram, Fall 2021

• New Product and Innovation Management (BBA & MBA) with S. Sriram, Fall 2019/20, Winter 2020

• Marketing Management (BBA) with Carolyn Yoon, Winter 2019

• Statistical Models and Methods 1 (Undergraduate; Chicago) with Mohammad Jahangoshahi, Summer 2016

Other

• Experienced Graduate Student Instructor (GSI) Panelist, Winter 2021/22/23